Melanie Mays
Melanie Mays has more than 25 years of experience in the biopharmaceutical and medical device industries. She began her pharmaceutical career at Amgen, working on marketing operations programs with a heavy focus on regulatory messaging and medical communications across 7 brands including Aranesp and Neulasta. She then moved on to Kaiser and focused on provider, payer, and localization programs in support of the initial Thrive campaign. After 13 more years in medical device, Melanie began consulting in 2018 and her focus has been on market access strategy for large clients such as Novartis.
Melanie won two GPO Innovation Awards for strategic reimbursement technologies and held several commercialization positions of increasing importance at Abbott (formerly St. Jude Medical), including launching over 30 products from diagnostic tools to implantable cardiac devices. Melanie has launched over 40 products in total.
Melanie has led teams responsible for developing global value propositions and for managing all go to market deliverables across multiple countries. In addition, she is a graduate level professor teaching Marketing Foundations, Digital Marketing, Brand Strategy and Dynamic Marketing Strategy.
Melanie graduated Cum Laude from Mount Saint Mary’s University, where she received her B.S. in Business Administration and a Minor in Marketing. She earned her M.B.A. from the Marshall School of Business at the University of Southern California.
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